High Ranking Content: Web Page Structure Begins With a Strategic Outline
Our High Ranking Content team includes experienced SEO analysts who use keyword research data to create a content outline targeted to optimize your ranking and attract people to your page who are looking for exactly what you offer. When people click on your link, you want them to interact with your website in a way that will cause your ranking to move up. Google will consider your content more relevant when people who click your link stay on your page. This is the path to achieving high-ranking content that drives conversions and helps your business grow.
Let us help you to achieve the results you want. Contact us to discuss your objectives and learn more about the services we offer. We can help your web content achieve high-ranking results!
What Are the First Steps to Creating an SEO Optimized Outline?
The first step in creating an SEO-optimized outline is to create the URL. Your business may already have a URL that contains the name of the business. We will use this and add the precise search term that will allow the search engine to understand what queries you are relevant to. If you’re creating a whole new website for your business we will help create an optimized URL.
In the next step we use the most relevant high-volume keyword to create your HTML title. This crucial step in your website content plan does a number of things. It creates a link viewers will see on the page that comes up for their search query. It tells people who you are and, because of the use of the target keyword it helps you to appear for the right search queries to people who are looking for what you offer. It is very important to use precise language that describes who you are and what you have to offer so that people will not click on your link by mistake.
Your Meta description is another crucial part of how you appear in the search engine results. This is a short description of what somebody can expect to find in your web page content. We will use a keyword within the description that helps to describe what you offer while avoiding keyword stuffing. We will include a unique value proposition when possible, such as free consultation or wholesale prices. It is crucial to use all the space allowed for your HTML title and Meta description while avoiding truncation. We use a preview tool to make sure your HTML title and Meta fit within pixel restrictions and also to allow you to see in advance how your link will appear on the web.
Content Planning: Creating an Outline for the Page Itself
We have the data to create the outline from the keywords search we performed. We use the primary focus keyword within the main heading (< H1 > tag).
This is the most important heading so it is crucial to create a title that resonates with users when they land on your page. We may analyze what your top competitors are using in order to stay in sync with the industry. However your headings and all of your content must be original. The goal is to improve on what’s already out there.
For the < h2 >
headings which follow the main one we use supplemental keywords to discuss sub-topics which are mentioned in the first paragraph and expanded on within your page. For sub-topics within the h2 headings, we use < h3 >
tags. At each level of your web page outline we use supplemental keywords targeted to help users who are looking for what you offer to find your unique content.
Using an Outline to Write Your Content Page
Once we have the outline completed we can use the outline to express precisely what you want to say. During the research and writing process other keywords can be used judiciously to attract many more potential customers to your page and drive conversions. Our SEO content writers are the best web writers out there. We know how to engage users and capture their interest.
A big part of planning what to write focuses on user intent. What type of business are you and why are people visiting your web page? What is it people are looking for from your business? What type of information, product or service do they really want? We will present you and your company in the best possible way to achieve your desired results.
Web Page Structure: Optimizing a User’s Experience and Interactions
Great web pages are interactive but easy to use. Depending on what kind of company you are, optimizing your page may include images, trust logos, video, and links to other closely related content. At least 50-percent of traffic to your site will be from people who are using their phones. When planning out your content optimization services we will help you to create an attractive website that is easy to interact with for people who are multi-tasking and have connected with their phone or tablet as well as those people using a laptop or desktop computer.